Handout - Social Media Conference (Dec. 4-5) Resource

07 December 2007

Below as I promised conference attendees, is the electronic version of my handout at the panel session "How to Measure the Effectiveness of Social Media", December 5 in Toronto.

Resources

OneDegree - Must subscribe if you are a Canadian marketer.
(Disclosure: I'm a contributor to OneDegree)
ClickZ - Features section houses a multitude of resources
FutureNow (Grokdotcom.com) - Great discussions on conversion, engagement and measurement
MarketingSherpa - Sign up for "best of weekly". Great case studies to learn from.
MarketingProfs - Wide variety of marketing tips, topics, tricks, including social media.
….blogs, blogs and more blogs

Associations

Web Analytics Association - Check out Events and get involved in Committees (Social Media, Education, Standards)
Canadian Marketing Association - Check out events, roundtables, seminars and their blog.

I'm a member of both associations.

Gatherings

Casecamp – Marketing UnConferences held in Toronto, Vancouver, Ottawa, Montreal and Second Life. In Toronto, recently, half or more involve a social media case study. Subscribe to be notified of future events.
Podcamp - Social Media UnConferences held in Toronto, Ottawa and around the world
Web 2.0 Measurement Working Group on Facebook
WebAnalyticsWednesday – Toronto, Montreal, Vancouver … around the world.
MeshConference – 2008 date not yet announced
eMetricsCanada – April 1-3, 2008 in Toronto
(Disclosure: I'm on the Board for this organization)

Any more? Please comment!

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Anonymous said...: Good list June, I think there are a few more media publications and events that cover off Social Media, ex. ICE 2008 is coming up soon.

Dave
http://www.profectio.com; December 09, 2007 10:08 PM
June Li said...: Hi Dave,
I absolutely agree with you there are lots of other social media events. The intent of this list was to provide a starter list where folks might find a greater than typical focus on measurement and metrics, and case studies/discussion they might find useful to support their own business cases.

ICE2008 in March definitely looks like an awesome conference.

Thanks for commenting!
June; December 11, 2007 9:52 AM

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