Web Analytics Industry Survey - Call for Participants

Are you a web analytics user, practitioner, vendor, and consultant?

Eric T. Peterson, on behalf of Web Analytics Demystified, is seeking participants for a web analytics industry survey designed to identify some of the challenges faced when analyzing web sites.

If you are a web analytics user, practitioner, vendor, and consultant, read on. Directly from Eric, here's more about the survey, and two special offers:

This important study is the first of its kind to inquire about specific attitudes towards web analytics usage across a wide-range of participants. This research will be used to create FREELY AVAILABLE industry benchmarks covering many previously un-examined aspects of the web analytics industry and your participation is VERY IMPORTANT.

The survey can be found at the following URL:
http://www.surveymonkey.com/s.asp?u=353583551869

To encourage you to take this important survey TODAY, we are offering two valuable incentives for your time:

** A free copy of the aggregated survey results when they're available in early May, 2007

** A 25% discount on the cost of purchasing both Web Analytics Demystified and The Big Book of Key Performance Indicators by Eric T. Peterson

If you're ready to take the survey now, please copy the following URL into your web browser:
http://www.surveymonkey.com/s.asp?u=353583551869

PLEASE NOTE: This survey is COMPLETELY ANONYMOUS. Your answers will not be associated with your email address or any other personally identifiable information. If you have any questions or concerns about your privacy, please feel free to write me by responding directly to this email or writing to eric@webanalyticsdemystfied.com.

If you'd like to learn more about the survey before participating, please copy the following URL into your web browser:

http://www.webanalyticsdemystified.com/survey

Thank you in advance for your participation and your ongoing interest in web analytics.

Eric T. Peterson
Author: Web Analytics Demystified and Web Site Measurement Hacks

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Second Life... and Other Virtual Worlds

Two recent "real world" events about virtual worlds:

• Locally last week here in Toronto, AIMS held a well attended event, "The Marketer's RoadMap to Second Life", for newbies to those more engaged in-world.
  
  
• Marshall Sponder has been blogging about the Virtual Worlds conference for the last couple of days.

First, about the AIMS Second Life event.

• In the run-up to the event, AIMS helpfully posted what members are reading, sharing and learning about Second Life in the AIMS del.icio.us library.
  
  
• First speaker C.C. Chapman took the audience on a blitz tour of the good, bad and ugly of Second Life. C.C. (or I should say, his avatar Cleon Goff) of crayon works in-world at crayonville, hosts coffee every Thursday at 9 am EST, and hosted the at capacity CaseCampSecondLife last December.
  
  
• Next, Jay Moonah, Internet consultant, musician and podcaster, shared his experience of owning property. Jay's avatar, Weiss Plessis started first with a storefront in Music City and now owns a cottage on Soho island where the neighbours are other podcasters and media artists. He hosts concerts in-world and if you like his music, you can easily jump to iTunes. (Aside: Kathryn Lagden, General Manager of AIMS, shared with us that she had recently listened to Jay's band, Uncle Seth, play in Second Life, from her real-life living room.)
  
  
• Then, Kate Trgovac, described how fashion designers in Second Life launch, promote and sell their designs. High end designers will book fitting times for your avatar. (Aside: I've had the pleasure of going shopping with Kate and Eden Spodek's shopping group, After a Fashion, but we haven't graduated to this level of sophistication yet! Most of us are still fumbling with the right commands to get our skins, hair and clothes attaching and detaching properly.
  
  
• After C.C., Jay and Kate talked, the group broke into three groups. I stayed with the group C.C was hosting. We got to talking about the need for analytics and being able to track traffic. C.C. is aware of two efforts that are about to bring "WebTrends for Second Life" to fruition. He wasn't at liberty to say much more. To date, he's been using the watch provided by SLBuzz.
  (Aside: SLBuzz also provides Traffic Meter. The Traffic Meter Sample shows very rudimentary data, but it's better than not knowing if anyone is coming to your site.)
  
  
• Most memorable comment:

Virtual worlds are walled gardens.
Second Life is like AOL in 1997.
We need ONE world!

Second, onto the Virtual Worlds conference and Marshall Sponder. It's great to see the conference through the eyes of someone always seeking to effectively measure value. Check out Marshall's posts about:

• Pontiac Second Life Case Study and Motorati Island. Presenter Tor Myhren (of Leo Burnett, who helped build Motorati) offered the following illuminating perspective on branding...

Branding now is now more like "Curating"
and you no longer control your brand
- you "moderate it".

• His interview with Jared Freedman (SL: Ancient Shriner) of Code4Software about Coldwell Banker's SL presence and the buzz and activity created by this launch.
  
  
• His interview with Ben James of Rivers Run Red. An interview in progress, with the intriging comments about how Rivers Run Red uses learning from "Synovate to break down all 3D Virtual World interactions based on one of 8 reasons you might have had to come in the first place..." I hope Marshall does have an opportunity to finish the interview.
  
  
  Thanks for blogging the conference, Marshall, and see you at Emetrics San Francisco.
  

June Li
ClickInsight.ca

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