Managing the Explosion in Data - CMA Roundtable

"...Although getting results has become easier, extracting appropriate and actionable insight remains a challenge..."

You might think the above is referencing Web analytics.

No.

It's a snippet describing a marketing technology and database marketing roundtable I'm moderating on November 27 for the Canadian Marketing Association (CMA). Titled Managing the Explosion in Data Roundtable: Empowering Marketing Intelligence, I'm really looking forward to the event and am honoured to participate. Four panelists will be kicking off the event, followed by open discussion with those in attendance. The panelists are:

• Rob Armstrong
  Vice-President, Teradata

• Greg Doufas
  Director, Campaign Management, Data Mining and Customer Analytics, Rogers Cable

• Alioscha Leon
  Data Insights Manager, Microsoft

• Daymond Ling
  Senior Director, Modelling & Insights, Customer Marketing & Strategic Initiatives, Canadian Imperial Bank of Commerce

They'll discuss the challenges marketers are facing with the explosion of data analytics and constantly emerging technologies:

• How do we handle the increasing volume of information available from digital marketing?
• How do we marry measurement and marketing process with technology as we wrestle with the complexity of analyzing cross-channel marketing that includes the Internet?
• What new forms of analysis do we need to evaluate emerging arenas such as social media activity?

Really looking forward to the event. It'll be tough to moderate and not debate :)

June Li
ClickInsight

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Going to Web Analytics Wednesday Toronto on November 14th?

Are you going to Web Analytics Wednesday (WAW) on November 14th? It's at Bar Wellington at 520 Wellington Street West (416) 341-8880 (map). Sign up here.

What is WAW? A brain child of Eric Peterson, WAW events are an opportunity for folks interested in Web Analytics to meet face to face informally and chat about sweet successes or trials and tribulations of working in analytics (or just complain about the Leafs). WAW's began in early 2005 and are held around the world at 6 pm local time. (Frequently asked questions about WAW are here.)

A big thank you to Patrick Glinski, Critical Mass for organizing this event (and the last 2 also!)

You do NOT have to be a Web analyst or heavily involved in Web analytics to attend. All are welcome, whether you're from the Toronto area or not. At the past WAWs, we've had the pleasure of meeting Joseph and Susan Carrabis of NextStage Evolution (Scotsburn, N.S), Shaina Boone from Critical Mass (Chicago) and Mike Spaeth from Coremetrics (New York), who happened to be in the area and joined our gathering.

Join us and sign up here.

June Li
ClickInsight

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