ClickInsight Blog

On October 16, I'll be moderating Demystifying Web Analytics, the latest in a series of roundtables organized by the Canadian Marketing Association's Marketing Technology & Database Intelligence Council. This roundtable will be at The Westin Harbour Castle, 8-10 am October 16.

Presenting will be:

• Alan K’necht, Founder & President, K'nechtology Inc.
• Rosie Riolino-Serpa, Vice-President of Web Customer Experience and Operations, Rogers Communications Inc.
• Lisa Lloyd, Group CRM Manager, Marketing, Microsoft Canada

To help demystify web analytics, we're covering the gamut from general to specific:

• Alan will begin by discussing the current state of web analytics.
• Rosie will share with us a high-level overview of the Rogers.com web analytics optimization strategies, tools, tactics & processes.
• Lisa will describe how Microsoft succeeded in uncovering significant learnings in one Microsoft campaign, using a variety of measurement tactics.

We hope that these will stimulate lots of questions from the audience, and we'll have a great discussion and lots of learnings.

Open to everyone, whether you are a CMA member or not, it's not too late to register.

June Li
ClickInsight
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