Web Analytics Wednesday ... and more

Wonderful balmy evening yesterday, perfect for an outdoor Web Analytics Wednesday. About 25 folks packed the 2nd floor patio at Bar Wellington.

Some new faces amongst the regulars. Roxana, who attended the sold-out Web Analytics course at UofT PLC a couple of weeks ago; glad you attended and hope to see you at future events. We missed Christopher from Critical Mass, who was in Singapore on business, but there was a critical mass of at least 4 “massers” present.

Next month, there’ll be one less “masser” as Patrick Glinski is moving to Idea Couture at the end of this week. All the best in making the move (and with your wedding prep also!) Happy to hear Patrick that you'll continue to arrange and organize WAWs, continuing his streak of 10 WAWs (A big thank you! )

While you’re waiting for the next WAW notice from Patrick, here’s a Toronto event dives a bit deeper into Web analytics. October 16 is the date of the Canadian Marketing Association’s Roundtable titled “Demystifying Web Analytics” (see event details on the CMA website). Time 8-10 am at the Westin Harbour Castle.

Alan K’necht is the lead off presenter, to be followed by two case studies, by Rosie Riolino-Serpa of Rogers and Lisa Lloyd of Microsoft Canada. Open to all with a discount for CMA members, we’ve reduced presentation time to allow for more questions and interactive discussion with the audience (more about the topics and speaker bios).

With Emetrics Washington D.C the following week, October is shaping up to be a busy Web Analytics Month.

June Li
ClickInsight
====..
...continue reading >

Go Beyond Website Conversion: Nurturing Sales Ready Leads

Marketing Experiment's free web clinic yesterday A Proven "Playbook" For Growing More Leads, featuring author Brian Carroll, was a winner.

A departure from the typical web-centered optimization topic, as Flint McGlaughlin said in facilitating this clinic, in these tough times, it's not enough to optimize your website landing pages and get the lead, you have to see the lead through to the sale.

Brian shared with the audience a 5-step "Playbook" for qualifying, nurturing and converting the prospective lead into a "sales-ready" lead. As with all Marketing Experiment's clinics, there was a case study, data and excellent results.

By implementing the process and ensuring they effectively tracked and nurtured viable sales leads, the featured company (average sale $100,000) was able to achieve a 375% increase in sales-ready leads, a 200% growth in the lead-to-sale pipeline rate and $4.9 million in additional sales pipeline growth in 8 months.

Regardless if you're a small or large marketer or seller, if you're involved in long lead time selling or marketing, do watch for the posting of the clinic replay. To be promptly notified when it'll be posted, sign up the Marketing Experiments Journal and you'll be informed when the replay and presentation materials are posted in full in the Web Clinics section (as well as other future great free clinics).


June Li
ClickInsight
====..
...continue reading >