eMetrics: Leveraging Analytics Globally as a Key Strategic Business Driver at Dell

Ed Wu and Gautam Madiman, Dell, presenting Leveraging Analytics Globally as a Key Strategic Business Driver at Dell

Dell has created a global structure of people, tools, technology and processes to make dell.com the premier place for consumers to learn, browse and shop. Ed and Gautam describe the unique approach Dell is taking to evolve analytics globally and the positive impact it is having on the business. They cover a broad view of Dell’s web analytics strategy, organization structure, technology and internal processes along with specific key wins that the program has delivered. Discover the key events Dell's investment has triggered so far as well as future plans.

Live blog below:



Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.
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eMetrics: Business Optimization - A Study in Change Management

Lizzie Schreier, Internet Marketing, Allstate Insurance, presenting Business Optimization - A Study in Change Management
Live blog captured by Scribblelive below:



Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.

UPDATE:
> Recap by Jessia Tsai, DestinationCRMBlog, including a link to Schreier's Blogwell presentation, Getting Started in Social Media Without Freaking Out Legal, Leadership, or Liability Teams in Your Organization.
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eMetrics: Online Metrics & Search Insights from HP

Sibel Satiroglu, Hewlett Packard, HP Imaging and Printing Group, presenting Online Metrics & Search Insights from HP.
Measuring search is all about the traffic - or is it? Sibel describes metrics at HP focusing on post-click metrics and the micro-conversions that lead to macro-conversions. She shares best practices on what type of search (site, content, standard) works the best for various segments and content types and shows how HP used the numbers to improve their results.

Live blogging below, as well as related tweets. Please feel free to "make a commet".



Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.
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eMetrics Google Analytics Upgrades, by Avinash Kaushik

Much anticipated announcement by Google Analytics. Live blog and related tweets captured below.


Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.

And here's a list of other blog posts:
> Google's official press release
> Justin Cutroni on the new Goals setup, and scroll down for more
> Lunametrics post on new features
> New Features Roundup (Lunametrics)

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eMetrics: Leveraging Data for the Customer

Theresa Kushner, Director, Customer Intelligence for Cisco, presenting at eMetrics. Live blog notes below, with tweets from @maximizeROI @tweetesa @storyspinner @lauraleedooley @eddieinaustx @brooksbell @tasmith369:


Any inaccuracies or omissions are solely my error made during my live-blogging and should not reflect on the speaker.
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...continue reading >