eMetrics Toronto: April 6-9, 2010

The eMetrics Marketing Optimization Summit returns to Toronto for its third year, April 6-9. There's something for everyone, whether you're corporate or agency, marketing or technical.

The conference is on April 8-9 and there are workshops on April 6-7. And for the second year, SMX Analytics will be held concurrently, and attendees can register for a discounted joint pass, floating back and forth between the two conferences at will.

Being on the Advisory Board, it's been challenging but also lots of fun putting together the tracks. We had lots of enthusiastic speaker submissions to fill a limited number of session slots. We finally landed on four tracks:

• E-marketing and Technology Management is for executives in marketing, ecommerce, digital marketing and technology who want to extract maximum business value realized from their investment in online marketing analytics. Presenters hail from Cisco, Ipsos Reid, Microsoft, HP, Harlequinn, IBM, NHL, Military.com and more.

• Conversion Optimization will be focused on improving conversion and value-building events on websites. Companies like Expedia.ca, Land’s End, Primedia, AMA-Boston Chapter, BC Automobile Association and W3i will share their practical learnings and experiences.
  
  
• Acquisition Optimization is all about maximizing traffic driving tactics from search to social media, in an integrated fashion. Learn from Kijiji, HP, Expedia, Reliant Energy and more.
  
  
• Emerging Media, Metrics & Technology looks at the ways in which companies, non-profits and government agencies use the latest advancements in new platforms, media and technology to create awareness, measure influence, attract visitors and acquire customers, with measurable results. Sharing their insights will be Harlequin, Syncapse, Aviva and a health agency.

Do browse the detailed session information.

Take advantage of early bird registration, which ends March 5. And you can save another 15% by using discount code JUNELI15 or your Web Analytics Association discount when you register for the conference.










> eMetrics Toronto - April 6-9, 2010

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Google Analytics Training Course at U of Toronto: Why It's Now 2 Days

The Google Analytics training course at University of Toronto has been expanded for one to two days. Why?

This course is all about answering business questions, and getting to know how to use the various Google Analytics tools for deep segmentation, so that we can extract insights that are truly meaningful and actionable, not merely interesting.

With the one day course, we were hard-pressed to allow enough in-class practice time for students to get a really good hands-on appreciation for the differences between in-report filtering, filtering in Profiles and Advanced Segments.

Now, we have new capabilities to practice and think about using:
* Advanced in-report filtering
* Secondary dimensions
* Pivot tables
* Intelligence alerts
* Custom variables
* Sharing advanced segments and custom reports
* 20 goals, including time on site and pages per visit

... and now, how to effectively use annotations (rolling out to all accounts right now!).

Also, the night in between might surface questions, which we'll have an opportunity to answer in Day 2.

The next two-day course is January 27-28. More information on the course page on the University of Toronto website (Fee: $425)

Readers, if you have any other questions about this course, please don't hesitate to ask.

June Li
ClickInsight
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