Share the Genie's Power :: ClickInsight Blog

Very nice and wonderful blog that gives so much in...

2010-07-05T06:13:49.310-04:00

Very nice and wonderful blog that gives so much interesting information Thanks for this blog.
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I didn’t know about tech savvy yet but after readi...

2010-06-26T02:06:59.553-04:00

I didn’t know about tech savvy yet but after reading this post I know the actual meaning of tech savvy. This blog is very informative and useful for me.
Thanks for this post

Thanks for the posting this. It is super helpful a...

2010-06-15T07:44:01.617-04:00

Thanks for the posting this. It is super helpful and encouraging. I retreated it and it to a few of my friend b/c I find it that useful.
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Hi Shobha, We recommend you contact the great folk...

2010-04-27T08:42:58.338-04:00

Hi Shobha,
We recommend you contact the great folks at Lintbucket Media (http://www.lintbucket.com/).

Good luck with your campaigns, and thanks for visiting.

We are looking for a tech savvy, hands on social m...

2010-04-26T06:41:02.664-04:00

We are looking for a tech savvy, hands on social media marketing expert who knows how to build blogger network relationships, create viral Twitter, FB, Youtube, LinkedIn, etc. campaigns with an end goal of lead generation

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thanks for the post it is really a nice one

2010-03-11T07:05:12.297-05:00

thanks for the post it is really a nice one

How To Make money with affiliate programs Today. A...

2010-02-06T02:03:42.678-05:00

How To Make money with affiliate programs Today. Affiliate marketing is the easier and probably the most effective method to make money from the internet. It is basically, a kind of selling technique where potential buyers from your website are directed to the websites of sellers. For every click, the website owner gets a small commission.

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Excellent post and writing style. Bookmarked.

2010-02-03T17:52:56.555-05:00

Excellent post and writing style. Bookmarked.

Everyone has their favorite way of using the inter...

2010-01-28T02:29:25.210-05:00

Everyone has their favorite way of using the internet. Many of us search to find what we want, click in to a specific website, read what’s available and click out. That’s not necessarily a bad thing because it’s efficient. We learn to tune out things we don’t need and go straight for what’s essential.

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Diogenes, Thank you for your thoughtful comments. ...

2009-10-23T10:12:01.801-04:00

Diogenes,
Thank you for your thoughtful comments. I agree with you. An analyst who does not interact, communicate and understand the business will definitely find web analytics hardER.

As Theresa Kushner, Cisco, said at eMetrics, analysts must be real, relevant and responsive.

Glad to hear you got value following #eMetrics tweets. It certainly added another dimension to the conference, even for those of us present on site.

~June

Hi June, Thanks for encouraging this discussion a...

2009-10-22T19:21:54.095-04:00

Hi June,

Thanks for encouraging this discussion and for your time.

First of all, let's assume the analyst got some nice skills, huh? Cause, once the web analytics team suck, it gonna be a waste of time to make their job easier, right?

If I was going to answer the post question in a single word, for sure I would bet on this: Interaction.

Well, of course the amount of variables will increase once the Analyst is working on a fairly big agency or very complex business. Management will be a crucial fator, but it's still a Interaction way, right? (otherwise maybe the analyst need a new job)

Looking "outside" the workplace:
To Make the Web Analytics work easier, the analyst(s) must know their clients' business; the analytics team need to recognize what are their clients' Strenghtness, Weakness, Opportunities and Threats (yeah, SWOT analysis rules!) and to deal with the data with these factors in mind - to move fast, thinking smart. Is it possible without Interaction? No.

Looking "inside" the workplace:
The Web Analytics team should get involved on every process of the projects. Doesn't matter if the project is a new site or just a upgrade. What about to think on A/B test areas (or even a full layout test, multivariate etc) once the information architecture is being planned? What if the WA team keep in mind all the SEO/PPC team (on small companies they could be the same) objetives since the start?

Without Interaction, the ways to get satisfaction will allways be longer.

Great contest, Jim. Congratulations to Tom Miller...

2009-10-05T11:17:17.876-04:00

Great contest, Jim. Congratulations to Tom Miller and honourable mentions. Wonderful Haikus.

Thanks for sharing this info post. I agree with yo...

2009-09-28T08:01:54.486-04:00

Thanks for sharing this info post. I agree with you.

Thank you for sending Your eMetrics poetics Winne...

2009-09-16T13:59:20.245-04:00

Thank you for sending
Your eMetrics poetics
Winner announced soon

Stephane, Looking forward to further discussion......

2009-09-09T00:16:47.999-04:00

Stephane,
Looking forward to further discussion...

And I haven't interpreted what you've said about WAMM (or any model) to claim that models will will make web analytics "easy".

Models help people position and get their head around the problem. Models help make it "easiER" to march up the maturity path, but that doesn't mean the work will be "easy".

June: The 6 critical success factors will be cover...

2009-09-08T23:25:03.706-04:00

June: The 6 critical success factors will be covered in a next post.

The maturity levels are defined in "Web Analytics Maturity Model.

(hard to keep so much content in a couple of blog posts... the paper will be easier)

Hi Stephane, Agree with your comment that it's no...

2009-09-08T20:35:01.233-04:00

Hi Stephane,
Agree with your comment that it's not any harder than major initiatives undertaken by organizations. I've observed much the same churn with ERP, CRM, SCM initiatives (funny how they are all 3 character acronyms). IMO, this is typically the result of an imbalance of the People-Process-Technology-Structure-Goals caused by too much focus on one or two factors.

Regarding the 6 factors in WAAM vs Judah's 5, I agree there are some overlaps and gaps.

Is there a definition on immeria.net of the 6 factors? I see them listed on immeria.net/wamm but cannot locate defnitions.

Thanks for your comments.

This is a great discussion, in fact, Judah found 5...

2009-09-08T19:46:21.440-04:00

This is a great discussion, in fact, Judah found 5 of the 6 critical success factors I have identified in my research on the Web Analytics Maturity Model. The 6th one, the most important, being "Management, Governance and Adoption". In fact, "Tools" is probably the least important one!

My take on the hard vs easy debate: it's not any harder than other major initiatives undertaken by organizations...

Hopefully, my MBA research on the Web Analytics Maturity Model will help make it easier! Please take a look at http://immeria.net/wamm for a series of blog posts on the topic. Of course, I would love to get your own and your readers feedback.

Many thanks, Jim. Will try to come early for the ...

2009-08-13T23:38:33.103-04:00

Many thanks, Jim. Will try to come early for the Kite Flying :)

Great thing about sharing....share one insight, get mega insights back. It's an amazing community.

Thanks June. Really appreciate the support - not j...

2009-08-13T18:11:37.305-04:00

Thanks June. Really appreciate the support - not just here but you have been an important part of the eMetrics Marketing Optimization Summit experience over the years. Thanks for being so willing to share what you know as one of the foremost web analysts out there. See you in October! (I hope you can come early for the eMetrics Kite Flying Frenzy)

So true - too much yearning for that 'silver bulle...

2009-08-04T07:22:03.072-04:00

So true - too much yearning for that 'silver bullet'!

Did you see Jim Sterne's post?
Seven Reasons to Switch Web Analytics Tools
[http://tinyurl.com/ldbuy9]
"#7. ... we tend to use these reports as a drunkard does a lamppost, for support rather than illumination"

I completely agree, June....great description of t...

2009-08-03T23:09:55.241-04:00

I completely agree, June....great description of the issue. There is a famous saying...."A fool with a tool is still a fool." I

Dag, thanks for the compliment :)

2009-07-02T17:58:05.742-04:00

Dag, thanks for the compliment :)

June, thanks for your comment and also thanks for ...

2009-07-01T14:42:58.741-04:00

June, thanks for your comment and also thanks for taking the time to read my blog entry. I am due for another post but... sigh.

I looked at your profile on LinkedIn. It is very impressive.

Dag.

Dag, I agree that words are just words and the con...

2009-07-01T00:39:58.840-04:00

Dag,
I agree that words are just words and the context is important. Unfortunately, more often than not, the context is not specified.

Appreciate your mention of the Social Media ROI calculator on your blog. It is good that you have given context to the metrics you've included in the spreadsheet. Even if folks have trouble completing the spreadsheet, it is a very useful catalyst for discussion and thinking about the whole problem of measurement. Will be mentioning your posts on social media analytics and your calculator in a future post.

Thanks for reading, and sharing your thoughts.

~June

[Original comment from early May deleted, likely due to my user error. Don't have the exact words but gist is same.]